SERVICE
Paid Advertising
One number matters: what you put in versus what came back. Everything else is decoration.
Paid advertising is the fastest route to enquiries and the fastest route to wasting money, usually for the same reason — it is easy to spend and hard to attribute. Ad platforms are optimised to help you spend more, not to tell you whether it worked.
We run campaigns against a cost-per-enquiry target agreed with you at the start, and we show you the account. Your ad account stays in your name, and you can see every dirham in it whenever you want.
WHAT YOU GET
Everything included in paid advertising
Account structure
Campaigns built so results are readable — separated by intent and offer, not one campaign carrying everything.
Search campaigns
Google Search for people already looking for what you sell, with negative keyword work so you stop paying for the wrong clicks.
Social campaigns
Meta and TikTok for demand you have to create rather than capture, with creative made for the placement.
Landing pages
Ads sent to a page built to convert that specific ad, not to a homepage. This is usually the single biggest lever on cost per lead.
Conversion tracking
Set up properly — form submissions, calls and WhatsApp taps — so optimisation is aimed at enquiries and not at clicks.
Reporting you can audit
Spend, cost per enquiry and return on ad spend, in your own ad account, in your own name.
HOW IT RUNS
No mystery about what happens next
Target
What an enquiry is worth to you and what you can afford to pay for one. Everything else is derived from that number.
Set up
Account structure, tracking and landing pages built and verified before any budget is released.
Launch small
A controlled test budget across a few angles, to find what works before scaling behind it.
Optimise
Weekly on search terms, creative and bids. Losers get cut early; winners get more budget.
Scale
Spend increases only while the cost per enquiry holds. Growth that breaks the economics is not growth.
Paid Advertising — questions we get asked
What ad budget do I need to start?
Enough for the platform to gather data — below a certain point you are paying for noise rather than learning. We will tell you the realistic floor for your category on a call rather than quoting a number that suits us.
Is the ad spend included in your fee?
No. Ad spend goes to Google or Meta from your own account, and our management fee is separate and stated up front. You always know which is which.
Who owns the ad account?
You do. We work inside your account with the access we need. If we ever part ways, you keep the account, the history and the learning — none of that walks out with us.
How soon will I see leads?
Search campaigns can produce enquiries in the first week. The first month is mostly learning, and the reliable read on cost per enquiry comes at the end of it. Judging a campaign on day three is judging noise.
Do you do Google Ads and Meta together?
Often, because they do different jobs — search captures existing demand, social creates it. Which mix makes sense depends on whether people already search for what you sell.
Ready to talk about paid advertising?
Tell us where you are now and what you want to be true in six months. We'll tell you what it takes — and whether this is the right service to start with.